The marketing benefits of creative interactive tech experiences for the corporate industry

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Georgie Pinn

7/17/20232 min read

Interactive screens in shop fronts and public spaces provide several marketing benefits for companies. Here are some of the advantages:

  1. Increased Brand Visibility: Interactive screens attract attention and create a visual impact, making it easier for companies to gain visibility in crowded public spaces. The dynamic and interactive nature of the screens can help capture the interest of passersby and draw them towards the shop or brand.

  2. Enhanced Customer Engagement: Interactive screens allow companies to engage customers in a more interactive and immersive way. By providing touch or gesture-based interactions, companies can create compelling experiences that encourage customers to explore products, services, or promotions. This active engagement helps in building a stronger connection between the brand and the audience.

  3. Content Flexibility: Interactive screens offer the flexibility to display various types of content, including product catalogs, videos, interactive games, social media feeds, and more. This versatility allows companies to showcase their offerings in a dynamic and engaging manner, adapting content to suit different campaigns, seasons, or events.

  4. Data Collection and Insights: Interactive screens can be used to collect valuable customer data and insights. By incorporating forms, surveys, or interactive elements that require user input, companies can gather information about customer preferences, demographics, and behavior patterns. This data can inform marketing strategies and help in creating more personalized and targeted campaigns.

  5. Real-time Updates and Promotions: Interactive screens provide the opportunity to deliver real-time updates and promotions to customers. Companies can display live feeds, social media updates, or current offers to keep customers informed about the latest news and promotions. This immediacy helps in creating a sense of urgency and drives customer engagement.

  6. Interactive Product Presentations: Interactive screens enable companies to showcase their products or services in an interactive and immersive way. Customers can explore product features, view demonstrations, or customize options based on their preferences. This interactive presentation can enhance the understanding and desirability of the offerings, leading to increased sales and customer satisfaction.

  7. Social Media Integration: Interactive screens can be integrated with social media platforms, allowing customers to share their experiences, photos, or feedback in real-time. This social media integration helps in amplifying brand reach, generating user-generated content, and fostering brand advocacy.

  8. Measurable ROI: Interactive screens provide opportunities for measuring the return on investment (ROI) of marketing campaigns. By tracking user interactions, engagement metrics, and conversion rates, companies can assess the effectiveness of their interactive screen initiatives and make data-driven decisions for future marketing efforts.

Overall, interactive screens in shop fronts and public spaces offer marketing benefits by capturing attention, engaging customers, providing personalized experiences, and collecting valuable data. They contribute to brand awareness, customer engagement, and ultimately drive business growth.